Diesel: Viral Genius

What a great opportunity to launch my shiny, new blog.

Diesel has just produced one of the most amazing viral videos.  Taking an old disco instruction video and chopping the hell out of it and adding a sweet remix by Hexstatic. (Didn’t Gieco already use the same thing? Does anyone remember this besides me?

Where did this amazing delight begin?  It’s actually a Finnish dance instruction video.  This guy is dead serious, and he’s bringing disco back.  With the rise of the New Disco, electroclash, funk, and New Rave era, bands like the Scissor Sisters, Justice, and Simian Mobile Disco are adding some sweet bass beats that leave us yearning for short skirts and killer hooks.

Go Diesel Go.

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consumers + culture + brand= strategy right brain and left brain come together in some crazy ways to grow ideas and change consumer behavior. fan of viral, social, traditional. web 2.0 is nothing but a salesman's term, new media is old media, don't get left behind- get on the bus.