Playtex Fits Me

Now this is real. Check out the new Playtex Fits YouTube campaign. A lot of Ad Men aren’t getting this. I don’t see why they have to.

See the entire campaign here

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consumers + culture + brand= strategy right brain and left brain come together in some crazy ways to grow ideas and change consumer behavior. fan of viral, social, traditional. web 2.0 is nothing but a salesman's term, new media is old media, don't get left behind- get on the bus.