Cheetos jumps on the viral/social media/ weird bunny bandwagon with new website Orange Underground. Mr. Rules of the Underground brings us through a Fight Club style code of conduct for the Orange Underground. As he speaks, viewers are encouraged to click the scrolling time code bar to access super “secret” content. It’s a long video but actually enjoyable and easily scrollable for those, like myself, who have little to no patience.
It is a valiant effort on parent company Frito-Lay’s behalf. The website is promoted with web banners, video clips on You Tube, recipe downloads, blog, and TV. Great work by Goodby Silverstein.
For those you think web banners are what ‘interactive’ are, think again my friend. Think again and watch as you get left in the dust.
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