Clearasil Pimple? Eiw.

Clearisil Pimple Sticker

Clearasil attempts one of the smallest tag on ads. They’re adding a zit sticker to the cover of popular (and mostly foreign mags). The sticker is placed over the face of the cover model. Consumers peel off the sticker to reveal the Clearasil logo and website. They could never attempt this in the US as most models would NOT approve the addition of a disgusting whitehead to their perfectly airbrushed faces. After all, isn’t that’s what PhotoShop is for? <a

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consumers + culture + brand= strategy right brain and left brain come together in some crazy ways to grow ideas and change consumer behavior. fan of viral, social, traditional. web 2.0 is nothing but a salesman's term, new media is old media, don't get left behind- get on the bus.