Well, a lot has happened since my last blog post. To say that I have been slacking is an understatement. I have left Lake Placid for the comforts of small city life– Starbucks, art galleries, diners open after midnight, and music; lots of music. It was not a hard decision to leave, it was time. It was a good adventure and now I am on to bigger, and much better things.
I have taken a job as a marketing manager at a medium-sized IT company in Rochester, ITX. And can I say, the move to client side is the best decision I’ve made in a long time. ONE strategy, ONE focus, ONE brand. It allows me to grow the brand with the help of management. Not just write brand + creative strategy and send them out the door.
The company itself is amazing, with a culture based on integrity. I’m not talking about late 90s integrity. But actual, answerable integrity. Though it has been a challenge, it has changed the way I myself conduct business and make promises. Loosely, for ITX integrity is keeping the promises we make. Whether that is a deadline for a website, a budget for application development, or a simple promise to a coworker. You keep that promise. AND if you can’t you honor your word by cleaning up any mess as a result.
You know, it really works. I’m drinking the Kool-Aid baby, and it is so sweet.
That being said, the Brandits blog will focus more on Branding in a the web world. Rather how to build brands with the help of technology. As this has been my passion (social media, new media, web 2.0, 3.0, 4.0) for a while, I see this is a natural and normal progression.
Thanks for listening. Beth LaPierre signing off. (But not for months, I swear)
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